An official selection of the 2026 Toronto Shorts International Film Festival and a 2026 East Village New York Film Festival Honourable Mention for Best First Time Director.

After a night out with friends, Elliot (Chris Morchain) finds himself the target of an aggressive marketing campaign promoting Fujin, a popular brand of athletic shoes. As Elliot tries to evade their ever-creeping influence, his resulting encounters culminate in a mad descent into tribalist consumerism.